If you’ve just started a blog or a website, you’ve probably heard about Google AdSense. It’s one of the most popular ways to make money online. But the big question is — how do you actually earn money from it? Is it through page views, clicks, or something else?
Let’s break it down in the simplest way possible.
Q. What is Google AdSense?
Google AdSense is a free program by Google that lets you place ads on your website or blog. When people visit your site, they may see ads — and depending on how they interact with those ads, you earn money.
Q. How You Make Money with AdSense
There are two main ways AdSense pays you:
1. CPC – Cost Per Click
This is the most common way people earn with AdSense.
- You earn money every time someone clicks on an ad on your site.
- Example: If an ad pays ₹10 per click, and 100 people click it in a month, you’ll earn ₹1,000.
✅ Tip: Write helpful, focused content to attract users who are more likely to click relevant ads.
2. CPM – Cost Per 1000 Impressions (Views)
You can also earn just by showing ads, even if no one clicks.
- For every 1000 ad views, you earn a fixed amount (decided by Google).
- Example: If your CPM is ₹50, and your blog shows 10,000 ads in a month, you earn ₹500.
✅ Tip: The more traffic you get, the more impressions you earn — so traffic matters.
CPC vs CPM: Which One Pays More?
| Metric | How You Earn | Typical Payout |
|---|---|---|
| CPC | Per ad click | ₹1 to ₹100+ per click (varies by niche) |
| CPM | Per 1000 ad views | ₹20 – ₹150 depending on your audience and ad type |
Generally, CPC earns more per interaction, but CPM adds up with high traffic.
How to Maximize Your AdSense Earnings
Here are a few beginner-friendly tips:
- ✅ Focus on high-quality, SEO-optimized content
- ✅ Target keywords with high CPC (like finance, tech, health)
- ✅ Use responsive ad units (they adapt well to mobile and desktop)
- ✅ Place ads above the fold (where users see them quickly)
- ✅ Increase site speed — slow sites reduce earnings!
Final Thoughts
Yes, Google AdSense pays you for both page views and clicks. But clicks (CPC) usually earn more than just impressions (CPM). That’s why good content, clear layout, and targeted traffic are so important.
If you’re just getting started, don’t worry about high earnings right away. Focus on building helpful content and growing your audience — the money will follow.
Have questions about AdSense or monetizing your blog?
Drop them in the comments below, and I’ll be happy to help!